Owner says that site no longer viable after three generations
Alloway Timber in Fulham
An application has been made to Hammersmith & Fulham Council for a mixed residential and commercial development at the Alloway Timber site on Kelvedon Road.
The proposal is to create a mixed use scheme of flexible commercial space and residential units which would be three storeys high. There would be one one bedroom flat and one two bedroom.
The site on the corner of Kelvedon Road and Darlan Road has been a timber yard since the 1970s. The Alloway family have lived at the location since the forties and the last owner’s grandfather who had a house in Darlan Road decided to open the yard to expand his business.
The operation thrived due to its location and ability to provide materials to trade and retail customers in the Fulham area. However, customer habits changed and the advent of online ordering altered the nature of the business.
The decision was taken to sell the site due to difficulties with parking and delivery and safety issues for pedestrians. The company continues to trade from its Putney base.
Plan of the new building from the applicant's submission
Joe Alloway said in a letter submitted with the application. “Fulham was our founding site and was the beginning of a family business that is now in its second generation, which I am still very much proud to be a part of. It will be with a heavy heart to see it go in so many ways, but in all practicalities, it is sadly no longer a viable site for a modern-day timber merchant.”
The applicant says that the size of the commercial space in the new development creates the opportunity for more job creation than the previous use.
The planning reference for the application is 2020/02540/FUL.
October 30, 2020